If I ran a factory that made candy bunny rabbits, here's what I would do. For Easter I'd sell chocolate bunnies. For July 4th I'd sell red, white and blue bunnies. For Halloween I'd sell orange bunnies. And for Christmas I'd sell red and green bunnies. That would give me a year around business in a traditionally once a year product.
Costco just sent me a catalog of goodies. I'm still awaiting my other holiday catalogs.