Only in America

I used to take the family dog trick or treating.  He loved it.  But he was the only dog out there amongst the kids--all dressed up in his costume.  So, I've come across ghost dog biscuits. They're like little ghosts. What I can't figure out is the target market.  Is it something cute to give fido. I assure you, they won't care if it looks like a ghost. 

Alternatively, since so few dogs go trick or treating it makes little sense there.  There are just damned few dogs who trick or treat.