I just tried the grocery pickup service run by the local Kroger affiliate, Fry's. I liked it, yet I have a certain guilt at the same time. Whilst sitting in my car and someone puts my order, all bagged and ready, into the trunk of my car, I feel guilty about it. Man was meant to claw and scrape and push through the crowds to hunt for the specials. Just having them bring me my stuff, that's not quite right somehow. I'm not sure what I'll do in the future.
I can't believe this is profitable. Stores have invested a lot of money to generate impulse buys by putting the fresh baked bread smell near the entrance and so on. They've also tried to make stores they require minimal manual labor to keep costs down. This drive up concept seems to run directly afoul to this.